MSI has worked extensively throughout the country to provide a range of services including asset recovery, market research, survey research, focus groups, and due diligence to multinational clients from the insurance, development, manufacturing, and security sectors.
Asset Recovery Assessment
Insurance and Manufacturing
Donetsk and Luhansk, Ukraine
During the conflict in Ukraine, a number of manufacturing facilities were abandoned in response to the encroaching hostilities. These facilities were covered by political risk policies and underwriters needed to know the status of these facilities before proceeding with the claims process. Little if any credible information was available online regarding the disposition of these facilities.
A team of MSI consultants performed a series of site visits to ascertain the status of each facility. In addition to the site visits, local residents were interviewed regarding the the conflict in their area. Lastly, online sources and geospatial imagery were consulted to corroborate locally-derived information and to fill remaining knowledge gaps.
Due to its familiarity working in Ukraine, the MSI team was able to deliver detailed assessments of the status of the facilities in question. This information enabled the client to make informed decisions regarding the political risk claims that had been filed.
Focus Group Copy Testing
Development and Education
Kirovohrad, Luhansk, Mikolaiv, Odessa, Poltava, Dnipropetrovsk, Donetsk, Kharkiv and Kherson, Ukraine
The client, a leading international provider of adult distance-learning programs, was seeking to expand its curriculum offerings throughout central and eastern Europe. In order to ensure its curriculum, content-delivery methods, and marketing were calibrated to local conditions, the client required the conduct of focus groups in more than 40 cities spread across 4 countries.
A local MSI team conducted focus group copy testing of multi-media products (learning management system, mobile applications, video commercials, and Internet websites). The facilitator-led qualitative research was designed to record and evaluate the resonance, utility, and effectiveness of the company's planned engagement efforts ascertain whether the there was sufficient demand for adult distance learning.
Detailed analysis of the focus groups transcripts revealed the specific locations where there was the greatest potential demand for adult distance learning. Furthermore, the product testing yield precise insights into how the service and content should be tailored to meet local preferences.
Development and Security
Donetsk and Luhansk, Ukraine
In the aftermath of the conflict in Ukraine, the client sought to conduct a baseline assessment of stability conditions in the Donbas region. The assessment required the collection and analysis of both qualitative and quantitative data on a range of economic, development and social factors. Given the prevailing instability in the region, it was essential that this research be performed by local researchers.
A team of MSI senior social scientists with expertise in the region developed a framework of indicators that would be collected during the primary research phase. MSI then assembled a local team of more than 40 researchers from each of the locations to be surveyed to perform the data collection. Once the data was collected, MSI analysts presented the client with a framework that would be collected against at quarterly intervals to stability trends in the region.
The stability situation in the Donbas region had changed dramatically as a result of the conflict. Primary data that would shed an empirical light on the stability realities in the region were scarce. The framework developed by MSI analysts and populated by local research teams provided the client with the visibility it needed in order to forecast stability trends for the region.