Madison Springfield has provided a range of services including market research and competitive analysis to multinational clients from the information technology sector.
Market Entry Research
Seoul, South Korea
A multinational information technology company was evaluating potential foreign markets for entry. In order to effectively assess the opportunities available in other countries, the client required the completion of a detailed market assessment.
Madison Springfield researchers conducted market research on potential consumers in South Korea, to determine if there was demand for the client's portfolio of products. The assessment identified specific target markets, product usage trends, and the most relevant marketing channels to use to engage target customers. In addition, Madison Springfield provided an exhaustive competitive landscape analysis that detailed competitor strengths and weaknesses.
The market and competitive research provided the client with the information necessary to make an informed market entry decision. Madison Springfield analysis guided the client's market entry strategy and execution.