MSI has worked extensively throughout the country to provide a range of services including market research, technology assessments, and survey research to multinational clients from the extractive, development, and security sectors.
International Market Entry for a Mobile Telephone Provider
Alexandria, Cairo, Luxor, Port Said and Suez, Egypt
A global mobile telephone provider was seeking to enter new markets in the Middle East. In order to develop a prioritized list of markets to consider, the client needed to conduct market research on possible target markets.
Mobile penetration and usage was assessed in 12 cities in 4 countries. The assessment consisted of market segmentation that revealed those population segments that offered the greatest potential. Based on the results from the market and target group research, MSI developed tactical marketing campaign plans for each of the selected target segments.
MSI provided the client with detailed segment profiles that revealed how potential target customers obtained their information related to mobile telephones, how mobile devices were used by these segments, and detailed pricing guidelines. The execution of these precise, data-driven marketing plans resulted in successful market entries in all new markets and immediate and rapid gains in market share in the first year.
Threats to Stability in the Middle East
Development and Security
Cairo, Dahab, Sharm Al-Sheikh, and Tanta, Egypt
The client sought to conduct a baseline assessment of stability conditions in multiple countries across the Middle East. The assessment required the collection and analysis of both qualitative and quantitative data in parallel from 12 locations on a range of economic, political, development and social factors.
A team of MSI senior analysts with deep regional expertise developed a framework that provided the basis for data collection during the primary research phase. MSI then assembled a multinational team of more than 100 local researchers from each of the locations to be surveyed to perform the data collection. Once the data was collected, a MSI analyst presented the client the results of the structured analysis at quarterly intervals to identify stability trends in the region.
Previous client attempts to develop a cross-national assessment framework had met with limited success due to the client's inability to identify the indicators most relevant for tracking stability. Experienced MSI analysts developed the indicator framework and surveys performed by indigenous research teams provided the client with the visibility needed to forecast development trends for the region.