Madison Springfield has worked extensively throughout the country to provide a range of services including market entry strategy, due diligence, and survey research to multinational clients from the construction, development, and security sectors.
Market Entry Strategy
Bogota, Cali and Medellin, Colombia
A US construction and engineering firm was seeking to enter the Colombian market to support development projects such as schools, medical facilities, community centers and sustainable economic development projects in support of the Plan Colombia aid and development initiative. Lacking the in-depth knowledge necessary to conduct business in Colombia, the client required the assistance of a consultancy with expertise operating in the country.
A Madison Springfield team supported by local nationals conducted an initial assessment of the competitive environment, market potential and the statutory and legal requirements. To facilitate the firm's market entry, Madison Springfield identified and engaged reputable local partners and supported the consummation of joint venture agreements. Finally, Madison Springfield provided early-stage operational support while the company began to put its local workforce in place.
In less than six months, Madison Springfield was able to identify unsatisfied market needs, facilitate essential local partnerships, and position the company to be a preferred vendor for development projects.
Socio-Economic Development in Colombia
Barranquilla, Bogota, Cali and Medellin, Colombia
Colombia has encountered major difficulties in changing the socio-economic and security conditions that prevailed during decades of internal conflict. In order to help the country recover economically, the client sought to perform a socio-economic analysis in both urban and rural areas to assess prevailing conditions and identify development opportunities.
Madison Springfield assembled a multidisciplinary team comprised of social scientists, analysts and local researchers to support the multi-stage effort. The first stage involved an exploration of the project objectives, a determination of the precise problems to be addressed, the structuring of the information problem space and the identification of key groups, behaviors, attitudes and audiences relevant to the project. The second stage involved extensive qualitative and quantitative field-research and analysis of the population, problem space, information space, target audiences and groups. In the final stage, the team a series of data-driven recommendations that would improve socio-economic conditions in the country.
The strategy developed by Madison Springfield provided the client with a very clear roadmap on where to focus its planning and resources in pursuing enhanced socio-economic development in Colombia.