Madison Springfield has provided a range of services including stability assessments, communications analysis and survey research to multinational clients from the development sector.
Nationwide Stability Assessment
Ajloun, Amman, Aqaba, Balqa, Irbid, Jarash, Karak, Ma'an, Madaba, Mafraq, Tafiela, and Zarqa, Jordan
Conflicts in the Levant region were contributing to instability in Jordan. The client required a nationwide-assessment to identify which governorates were most susceptible to instability, specify the key drivers of instability, and develop courses of action that could be implemented by the client to address the stability threats.
A multidisciplinary team composed of survey methodologists, regional and cultural subject matter experts, and indigenous researchers was assembled to conduct the assessment in the governorates of Ajloun, Amman, Aqaba, Balqa, Irbid, Jarash, Karak, Ma'an, Madaba, Mafraq, Tafiela, and Zarqa. A mixed-methods research design that included both quantitative and qualitative data collection techniques was utilized to assess the stability threats caused by economic, security, political, and social factors.
The assessment identified which governorates were most susceptible to stability threats thus enabling the client to prioritize its efforts. In addition, the study identified the specific drivers of instability by population segment and the pathways followed by individuals in those segments that engaged in destabilizing behaviors. Finally, the assessment yielded 34 data-driven communication and non-communication based courses of action the client should implement to address the root causes of the stability threats.
Stability Assessment in the Middle East
Development and Security
Aqaba, Irbid and Zarqa, Jordan
The client sought to conduct a baseline assessment of stability conditions in multiple countries across the Middle East. The assessment required the collection and analysis of both qualitative and quantitative data in parallel from 12 locations on a range of economic, political, development and social factors.
A team of Madison Springfield senior analysts with deep regional expertise developed a framework that provided the basis for data collection during the primary research phase. Madison Springfield then assembled a multinational team of more than 100 local researchers from each of the locations to be surveyed to perform the data collection. Once the data was collected, a Madison Springfield analyst presented the client the results of the structured analysis at quarterly intervals to identify stability trends in the region.
Previous client attempts at developing a cross-national assessment framework had met with limited success due to the client's inability to identify the indicators most relevant for tracking stability. Experienced Madison Springfield analysts developed the indicator framework and surveys performed by indigenous research teams provided the client with the visibility needed to forecast development trends for the region.
Development and Security
Amman, Aqaba, Irbid and Zarqa, Jordan
Prior to launching an strategic communication engagement campaign, the client required the establishment of an attitudinal baseline and the development of a measures of effectiveness baseline (MOE) that could be monitored longitudinally to assess the performance of the strategic campaign.
A multidisciplinary team of social scientists, strategists and local survey researchers carried out a mixed methods qualitative and quantitative research program. The data collected included attitudes towards prevailing events, messages and narratives as well as the primary communication mediums utilized by the population.
The Madison Springfield team provided the client with a Measurement of Effectiveness baseline that included indicator values. This framework enables the client to collect future comparative indicator scores, which enables the ability to actively monitor and measure results as they pertain to specific strategic business objectives.